Posted by Rob Bodill
Known for rocking up to meetings on his folding BMX, unshakable passion for all things Jyro and mean BBQ skills. In 2013 the Aussie learnt a bit of Northern Irish lingo and has realised the true meaning of ‘Craic’, ‘Wee’.
13th January 2014
New name, fresh brand!
Welcome to 2014! At Jyrobike, we're ringing in the new year with a full rebrand.
Essentially, we are driven by the universal and ageless free spirit of cycling. Our 2014 resolution is to help as many children as possible learn how to to ride a bicycle.
Having worked hard on our big plans for the year ahead we wanted the brand to reflect our new version 2 product range and what we stand for.
We think it's time for a change in the world of cycling. And time for a new steer within Jyrobike.
Our new image consists of a fresh new name, a new logo, a new brand vision, a new website, new
technology and a fantastic new product range for both adults and children.
So, why the name change from Gyrobike to Jyrobike?
Number 1: PhoneticsAs a company, we value our customers’ feedback and loyalty and have continued to gather feedback and research since 2011 to vastly improve all areas of the company. 10,000 Gyrowheels have been sold all over the world and our customers continued to mistakenly address the company as Gyrobike with a ‘J’. We encountered this spelling in roughly 7 out of 10 instances, and decided it was time to roll with it!
Number 2: Foodies
In many countries, a ‘Gyro’ is a Greek dish. We love burrito style sandwiches but we would prefer to be known for creating a new segment in the cycling community and to enable as many people as possible to enjoy the freedom of cycling rather than cooking up a Greek feast. We will keep the culinary delights for our BBQ’s!
Number 3: Joy
Yes, it is true, we have invented an amazing gyro-engine that helps you the rider become brilliantly balanced. But what is more important to us is the sheer joy our products bring to thousands of people across the globe. Gyrobike with a ‘J’ takes our brand one step closer to our true passion - making people feel joyful when they ride a Jyrobike.
Spinning the logo around:
We would love to hear what you think about the new brand image!
Project part financed by the European Regional Development Fund under the European Sustainable Competitiveness Programme for Northern Ireland.